Selling your home is a significant undertaking, and the initial weeks on the market are crucial for setting the right trajectory. If your property has been listed for around two weeks, it's an opportune moment to pause and assess whether the initial strategy is delivering the results you expect. Here are the key benchmarks that should ideally have been achieved by now:

A Solid Launch Strategy and Online Presence

The first impression is paramount. By now, your estate agent should have executed a comprehensive launch strategy. This isn't just about listing your property online; it involves ensuring your home is presented in its best light across all platforms, including prominent listings on Rightmove and OnTheMarket. Was there a clear plan for when and how your property would go live, maximising initial interest?

Professional Marketing Assets

High-quality visuals are non-negotiable. After two weeks, you should have seen your property showcased with professional photography, detailed floor plans, and ideally, a cinematic video walkthrough. These elements are crucial for capturing buyer attention and providing a comprehensive view of your home online.

A Bespoke Marketing Plan

Every home is unique, and its marketing should be too. After two weeks, you should have a clear understanding of the bespoke marketing plan your estate agent is employing. This goes beyond standard portal listings. Has your agent identified your target buyer and tailored their approach accordingly? A generic 'one-size-fits-all' strategy rarely yields optimal results.

A Clear and Justified Pricing Strategy

Pricing is perhaps the most critical factor in attracting buyers. By this stage, you should be confident that your property is priced correctly for the current market, based on thorough research and comparable sales. Your estate agent should have clearly articulated their pricing strategy, justifying the asking price and explaining how it positions your home competitively.

Receiving Multiple Viewings or Even an Offer

The ultimate goal of marketing is to generate interest, which translates into viewings. After two weeks, you should ideally have received multiple viewing requests. In a buoyant market, it's not uncommon to have received an offer or two by this point. If viewings are scarce, it's a strong indicator that something in the marketing or pricing strategy needs immediate review.

The Installation of a 'For Sale' Board

While digital marketing is crucial, the traditional 'For Sale' board remains a highly effective tool for local visibility. It acts as a 24/7 advertisement, capturing the attention of potential buyers who are actively looking in your area. Has your board been prominently displayed since day one?

A Targeted Social Media Campaign

In today's digital age, social media is an indispensable part of a robust marketing strategy. Your estate agent should have implemented a targeted social media campaign, showcasing your property to a wider, relevant audience. This isn't just a single post; it involves strategic content, engaging visuals, and often paid promotion to reach potential buyers who might not be actively searching on property portals.

Regular Performance Analysis

Transparency and communication are key. By now, your agent should have provided you with detailed performance analysis at least twice. This should include insights into online views, enquiries, and feedback from viewings, allowing you to understand how your property is performing and what adjustments, if any, might be needed.

Time for a Conversation?

If you're reading this and feel that some of these fundamental benchmarks haven't been met, it's a good opportunity to have a conversation with your estate agent. Discuss these points, understand their strategy, and work together to ensure your property receives the attention it deserves from the moment it hits the market. Open communication is vital for a successful sale.

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